Category: Writing

Tobacco…a Real Pandemic

I apologize for dropping off the map on my pandemic updates. I meant to write to say that I was taking a pause…but just couldn’t get that piece right.

There’s still so much I would love to share…

And it’s on that note that I write today.

As you know, in writing about current events, I tend to keep going back to understanding history. While there are absolutely new developments, and higher technologies involved, the patterns tend to be the exact same.

So if you can understand the past, you have a much better chance of understanding the present…and the future!

Many people were surprised the lockdowns extended past the initial recommended two weeks in order to prevent hospital surges.

Back then would you have assumed we’d still be dealing with this towards the end of September?

I sure did.

Understand the agendas, understand the game, and you can make better predictions.

A huge part of what we’re dealing with in the world is corporate malfeasance. Far more so than a democracy, we live in corporatocracy. And crime pays so, unfortunately, it is a criminal corporatocracy.  

If you want to understand that, then there are few better places to go then to understand some of the “original corporate gangsters”…Big Tobacco.

A couple months ago I finished reading a 500 page book, The Cigarette Century, by Allan M. Brandt, a Pulitzer Prize finalist.

The Times Literary Supplement called this, “A masterpiece of medical history.” It features a whopping 1550 references and thus is a very deep look into what is one of the most important case studies of history.

The Atlantic said, “Both an engrossing cultural history, and a passionate, exhaustively researched indictment of a public-health catastrophe that happened largely in plain sight.”

Everyone knows that Big Tobacco did some nefarious things.

Over time, two things happened…

I think that the average person assumes (wrongly) that those loopholes were closed so that corporations couldn’t possibly get away with the same things again. Obviously, there are plenty other corporate cases, but that things were made better over time, rather than worse.

In other words, the public as a whole did not really learn the lessons.

Some people did though. The PR firms that Big Tobacco worked with learned. The predatory CEO’s that put profits over people learned. Those that would control scientific opinion learned. Those that would buy politicians and regulators learned. The lawyers learned. 

(Quick example. The PR firm Hill & Knowlton led the scientific “debate” about the harms of smoking. They worked with Big Tobacco for 15 years. They’re still around and have had many exciting adventures, including helping us get into the Iraq War. And just recently guess who hired them? That’s right! The WHO. The WHO paid H&K $135,000 to identify and target influences in order to better get their messaging across to the public.)

Having gone through this detailed history it is my firm opinion that the case of Big Tobacco shows the blueprint, the key, to today…

It’s often called the Tobacco Playbook, because there are strategies and tactics that industries use over and over again. Understand these and you can cut through at least 75% of the BS.

I would argue that Big Tobacco did not lose. They, in fact, won. After all, they’re still around and hugely profitable. Most of their profits coming from the rest of the world outside the US now. As regulation and revelation occurred here, they mostly went overseas using their extensive playbook elsewhere.

As I said crime pays.

I was struck by a few sentences near the end of the book.

“In this century, in which we have known tobacco’s health effects from the first day, the death toll is predicted to be one billion. This is a pandemic.”

One billion over a century comes out to 10 million deaths per year.

Compare this death count to our current pandemic (if you believe the official numbers is a bit south of 1 million worldwide thus far) that is supposedly the cause of all the regulations, censorship, and economic havoc. Doesn’t quite add up now does it?

Still the regulation and revelation that occurred in the USA is important.

How did that happen?

Ultimately, it was litigation and the discovery process, not to mention numerous whistleblowers, that turned the tide.

This is the key to fighting against the corrupt corporations that exist today. With more awareness of what was successful and what was not, we can make better plans for the future.

For example, did you know there are non-profit organizations that are suing government agencies regarding vaccines…and winning?

They’re obtaining documents that prove beyond a shadow of a doubt that the science is anything but settled.

And this is why this case history is important. My aim is to distill down The Cigarette Century down into a much shorter special report, showing the specifics of the tactics and methods used by Big Tobacco.

And how these play out in other industries as well.

In addition, I’m giving you a chance to help support this project.

I’ve setup a GoFundMe specifically for this.

Truth is, I would love to go fulltime in my journalistic endeavors! My businesses are doing fairly well but I still need to work in them and have many bills to pay.

This has been a passion project of mine. Super passionate…but unprofitable. That it takes away time from my businesses it actually puts me in the hole.

After an extremely positive experience using GoFundMe to help support me in my home burning down, I got the idea to give this a shot.

If you’ve enjoyed my deep diving journalistic works, and your able to, chip in and support me in doing more going forward.

I have no clue how this will go, but it’s worth a shot.

Find out more and donate here.

How to Read 72 Books Per Year

Before we dive into the final bunch of books I read in 2017, I received this question from James that I’d like to cover:

“How did you manage to read that many books in one year and able to soak them all in?”

This is an excellent question, with multiple aspects to it.

First of all, reading is a habit for me. There are times when I get away from it, but I regularly read each day.

Secondly, I read quickly. I covered speedreading as one of the tools I use to learn fast here. 

As for my process, after I finish working for the day, I like to relax by reading. Although I’m underlining books, and sometimes taking notes, it’s much more passive than active to me, hence I find it a relaxing activity.

At any time I am typically reading 5-8 books, usually on different topics (like one business book, one health book, one fiction book, etc.). What I like to do, though this doesn’t happen every day, is to read one chapter of each. This keeps my interest up when otherwise just reading through one book, if it’s not exciting, might be a drag.

That being said, when I do find those fascinating books I do have times where I set aside all other books and purely focus on one.

On Sundays, which right now is usually my only day I take completely off of work, I spend more time reading than usual. I often aim to finish at least one book each week and would take the time on a Sunday to finish off one of my 5 to 8 I am reading.

As mentioned, I underline and take notes while reading. This helps to “soak it in.” And if I want more soaking I will review all my underlines and notes after finishing the book, and then something like a week to a month later. (This helps lock it in…which to be honest I don’t do as much as I’d like.)

As I said, reading is a habit for me. And it’s been a habit since back in high school. I’ve never stopped reading (as so many people do) so I’ve continually gotten better at doing it, by actually working to refine my process.

Guess what? Writing about it here has strengthened my process even more!

This is the last post covering the breakdown, by subject matter, of the 72 books I read last year. Previous articles here – Part 1Part 2Part 3.

Books about Writing

Writing Books

  1. Ensouling Language by Stephen Harrod Buhner
  2. Daily Rituals by Mason Currey
  3. Bird by Bird by Anne Lamott
  4. The Art of Dramatic Writing by Lajos Egri

As I worked on my biggest book project ever, Powered By Nature, I felt like I was fully stepping into being an author. Yes, I had written books before, but I felt this was more as an info-publisher, for business, rather than as a real author. Everything I had done up to this point was self-published, with the exception of Mental Muscle, published by Dragondoor.

So, as I stepped more into being an author, I wanted to learn more about writing. As mentioned, I love Buhner’s work, reading three of his books this year. Rather than health and nature, in Ensouling Language he takes the same depth to the topic of writing.

All of the other three books I read about in Tools of Titans, recommended by one or more people. Very different, but each is good in its own way.

I thought Daily Rituals was fascinating as it looked at the creative habits of writers, artists and more of many famous people from history up to the present. Very interesting to see the differences, and also to help pin-point what works well for yourself.

Ancient Wisdom Books

Ancient Wisdom Books

  1. The Tao of Power by Lao Tzu and R.L. Wing
  2. The Book of Five Rings by Miyamoto Musashi
  3. Maxims and Reflections by Johann Wolfgang von Goethe

Perry Marshall (author of Evolution 2.0 which I read this year) makes the point of reading books made before the printing press was invented. In order for those works to be preserved manual copying needed to be done. Lao Tzu and Musashi fit this. Goethe does not, though his writings certainly are older than every other book I read so I added it to this category.

Biography Books

Books Biography

  1. Let My People Go Surfing by Yvon Chouinard
  2. Losing My Virginity by Richard Branson
  3. The Surrender Experiment by Michael A. Singer
  4. Running Man by Charlie Engle

These books could have been added to other categories, such as business for Chouinard and Branson. Then self-help or business for Singer, as there are elements of both. Plus, I did put his other book The Untethered Soul in the former category.

Running Man, I’m not sure where I would put. There’s a fitness element, but largely that is not what the book is about. I met Charlie at an even and actually just interviewed him to dive deeper into Mental Toughness, which a man who ran across the Sahara desert certainly has! That will be released soon at Legendary Strength.

So, in this and the previous article I’ve covered each of these categories and the books in it.

  • Fiction (5 books)
  • Nature (9 books)
  • Shamanism (2 books)
  • Science/History (10 books)
  • Self-Help (8 books)
  • Business (13 books)
  • Health (9 books)
  • Biography (4 books)
  • Ancient Wisdom (3 books)
  • Writing (4 books)
  • Finances (5 books)

There is one last article to come, which will share a couple other ways I looked at these books, and my reading plans for 2018.

I Read 72 Books in 2017

I’ve always been a reader (at least since I learned how).

If you like learning things, I think there is hardly a better way then to get someone’s distilled wisdom in a book. Being an author, I’m biased. But I think it was my love for reading that turned me onto writing in the first place.

My books. Pain in the ass to move, but great for learning.

Based on hearing some people talk about how many books they read in a year, I decided to actually keep track over 2017.

In the end I read 72 books!

This is cover to cover and this is actual reading. (For audio I tend to do podcasts, rather than audio books. Just a personal preference.)

I did not count any books that I only read part of.

I also did not count my own book, Powered By Nature, that I read countless times as I was writing and editing it either.

If you look through the list, you’ll see a fairly wide variety of topics, but certain focal points as well. In this and the following posts, I’m going to dive into my own analysis of this list.

The 72 Books I Read in 2017

This list is in chronological order of when I finished the books.

01 The Nature Principle by Richard Louv
02 The Lost Language of Plants by Stephen Harrod Buhner
03 Psychonavigation by John Perkins
04 The Great Work of Your Life by Stephen Cope
05 The Rise of Endymion by Dan Simmons
06 Succeed and Grow Rich through Persuasion by Napoleon Hill
07 Ensouling Language by Stephen Harrod Buhner
08 Primal Fat Burner by Nora Gedgaudas
09 The Alchemist by Paolo Coelho
10 The Great Disruption by Rick Smith with Mitch Free
11 The Book of Joy by Douglas Adams, Dalai Lama and Desmond Tutu
12 King by Elliot Hulse with Chris Barnard
13 The Fourth Phase of Water by Gerald Pollock
14 Illumination by Alberto Villoldo
15 Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
16 The Man in High Castle by Philip K. Dick
17 Scrum: The Art of Doing Twice the Work in Half the Time by Jeff and J.J. Sutherland
18 How to Live a Good Life by Jonathan Fields
19 Let My People Go Surfing by Yvon Chouinard
20 Hacking Marketing by Scott Brinker
21 The Five Dysfunctions of a Team by Patrick Lencioni
22 The Tao of Power by Lao Tzu and R.L. Wing
23 Scaling Up by Verne Harnish
24 Losing My Virginity by Richard Branson
25 Ilium by Dan Simmons
26 The Book of Five Rings by Miyamoto Musashi
27 The Vegetarian Myth by Lierre Keith
28 Eating on the Wild Side by Jo Robinson
29 What a Plant Knows by Daniel Chamovitz
30 Stealing Fire by Steven Kotler & Jamie Wheal
31 Tools of Titans by Tim Ferriss
32 Vitamin N by Richard Louv
33 The Hidden Life of Trees by Peter Wohlleben
34 Expert Secrets by Russell Brunson
35 Sapiens by Yuval Noah Harari
36 Head Strong by Dave Asprey
37 Homo Deus by Yuval Noah Harari
38 Maxims and Reflections by Johann Wolfgang von Goethe
39 Daily Rituals by Mason Currey
40 Essentialism by Greg McKeown
41 The Secrets Teachings of Plants by Stephen Harrod Buhner
42 The Bay Area Forager by Kevin Feinstein and Mia Andler
43 Rigor Mortis by Richard Harris
44 Slow Death By Rubber Duck by Rick Smith and Bruce Lourie
45 Who by Geoff Smart and Randy Street
46 Move Your DNA by Katy Bowman
47 The Vaccine Friendly Plan by Paul Thomas, MD and Jennifer Margulis, PhD.
48 Evolution 2.0 by Perry Marshall
49 In the Dark by Jason Bawden-Smith
50 Bird by Bird by Anne Lamott
51 The Rebirth of Nature by Rupert Sheldrake
52 Trust Us, We’re Experts by Sheldon Rampton and John Stauber
53 Fat for Fuel by Dr. Joseph Mercola
54 The Sale of a Lifetime by Harry S. Dent Jr.
55 The New One Minute Manager by Ken Blanchard and Spencer Johnson
56 Olympos by Dan Simmons
57 Predictable Success by Les McKeown
58 No by Jim Camp
59 The Surrender Experiment by Michael A. Singer
60 The Last Safe Investment by Bryan Franklin and Michael Ellsberg
61 The Art of Living by Bob Proctor
62 Automatic Wealth by Michael Masterson
63 Running Man by Charlie Engle
64 The Art of Dramatic Writing by Lajos Egri
65 The Synergist by Les McKeown
66 The Untethered Soul by Michael A. Singer
67 Key Performance Metrics by Bernard Marr
68 Survival Handbook by Peter Darman
69 Buffettology by Mary Buffett and David Clark
70 Magicians of the Gods by Graham Hancock
71 Why Science is Wrong…About Almost Everything by Alex Tsakiris
72 Science and Spirituality by Rupert Sheldrake

Fiction vs. Non-Fiction

In breaking down these into categories I come up first with the following:

  • Fiction (5 books)
  • Non-Fiction (67 books)

The five fiction books are:

  1. The Rise of Endymion by Dan Simmons
  2. The Alchemist by Paolo Coelho
  3. The Man in High Castle by Philip K. Dick
  4. Ilium by Dan Simmons
  5. Olympos by Dan Simmons

You’ll notice Dan Simmons features prominently on this list. These are 3 of his science fiction books (The Rise of Endymion being the final book of 4 in the Hyperion series). The Ilium and Olympos being a two part series. Amazing writer! I was recommended his work last year and glad I read it. Will probably read more from him in 2018.

I kept hearing about The Alchemist so I finally got it and read it. It’s a good parable. Didn’t do a whole lot for me.

The Man in High Castle was probably the only book I read on Kindle this year. I liked the movies based on Dick’s work, but this was my first time reading him.

Overall, I feel this is too little on the fiction side. In the coming year I’ll aim to increase the ratio somewhat.

In the next post, I’ll be going over the non-fiction breakdowns.

  • Nature (9 books)
  • Shamanism (2 books)
  • Science/History (10 books)
  • Self-Help (8 books)
  • Business (13 books)
  • Health (9 books)
  • Biography (4 books)
  • Ancient Wisdom (3 books)
  • Writing (4 books)
  • Finances (5 books)

How many books did you read this year? Answer in the comments below…

Asking for Writing Topics

When it comes to writing blog posts and email broadcasts, I write best reactively.

In a previous post, I talked about how to generate lots of writing ideas. That’s all well and good because I think those will be fun to write and interest people. And, in addition to coming up with ideas on my own, I find that some of my best stuff comes based off of another person’s question.

Question Mark

A few things can happen when I receive a question:

  1. I might not think the question is broad enough to be interesting to more than the person asking about it. Or it is just a bad question (yes, they do exist). In this case I’ll answer individually or not. But these cases are actually in the minority.
  2. I know the answer to the question and it is worth posting about. The question sends my mind off in a direction and the words just flow from my fingertips. The more you know a topic, the better you’ll be able to do this. This is wonderful because it may not be a topic I would have thought of myself. Still, if someone is asking it, probably lots of people are thinking the same things.
  3. I don’t know the answer to the question, and it is still worth posting about. In these cases, if it holds my interest, I’ll have to do some more research to give it a good answer. These posts take more time, but I learn as I go along so it is often worth it.

Although this happens more often than not with a question, it can also happen with comments. Those too can send me off in writing. Maybe to fill in more details. Maybe because I disagree with what was said. Maybe it just sends me off on a tangent.

You can see plenty of examples of these on my other sites. Some good recent examples include:

Just recently I did this in regards to topics for filming Youtube videos. It works much the same there.

On this note, what are your questions? I want to do the same thing here at LoganChristopher.com based on what YOU want to read about. Ask me anything that doesn’t have to do with health and fitness. (I may answer those things, but it will be at the other websites.) Questions on business. Questions on money. Questions on productivity. Questions on writing. Questions about how to be an awesome human being. Whatever you want to know, ask away…

Along with this I always like to put this disclaimer. There are no guarantees that I’ll answer your question.  And it probably won’t be individually but instead here in a future post. But if it fits in the categories 2 or 3 above, there is a good chance I will answer it. Please post your questions below…