Tag: software

Tech Constraints and Opportunities

I’ve been very blessed to have come of age as the internet got started and off and running. By seeing it do so, I jumped on board the wave and have been successful in doing so. (Over a decade of experience in online business makes me have more experience than most!)

Yet, throughout that time I’ve also been very, very frustrated by technology…

Long ago when I first got started in online marketing (back in 2008) I hired a web designer. Starting on a shoe-strong budget that didn’t seem a long-term viable option.

So I learned how to use HTML templates and do basic HTML coding. Not long after that I switched to easier to use WordPress for the vast majority of my websites. My coding skills never moved beyond the most basic of HTML stuff.

Technology on the internet has moved fast and vastly improved in ease of use. So many things can be done with drag and drop editors without any coding needed. Yet things have also become more confusing because there is so much that must be done.

All-in-one solutions soon enough became things that needed still more bolted on top of it. (I’m talking about you Infusionsoft.)

A friend of mine called his websites and business a Frankenstein monster seemingly held together by duct tape.

I feel his pain, all too much!

For instance, with Lost Empire Herbs, our inability to make sales funnels quickly has hampered us big time in the marketing department. Making them wasn’t the problem so much, as was connecting to our limited merchant providers, CRM, fulfillment, etc.

Clickfunnels made building pages easy but did not play well with much else we were using.

And with Legendary Strength, I’ve been on some old systems basically since beginning. (Does anyone else still use 1ShoppingCart?) While still functional, these have held me back from growing.

I’ve tried several options to fix these problems with varying degrees of success (aka mostly not).

Feeling like I’m banging my head against the wall I’ve thought that it could be simpler to start over from scratch!

But I found something that does seem like it’ll help me out significantly. It’s still early in the game but from what I’ve seen so far, I’ve got some big plans.

So much so that all of Legendary Strength is moving over to it.

My new solution is Kartra.

More than anything else I’ve seen on the market today, this does seem to be the most complete all-in-one solution for internet marketing available.

  • Page builder
  • Optins
  • CRM
  • Email broadcasts and sequences
  • Products (both physical and digital)
  • Checkouts and order pages
  • Memberships
  • Affiliate program
  • Even a helpdesk

And with everything integrated together, guess what? It makes analytics much easier! (Along with the Frankenstein monster, getting good measurements on things becomes very rough too. And without knowing the right numbers it is tough to grow on a budget.)

No program is perfect, but this does look like it’ll solve some of my biggest problems.

As I mentioned, I’ll using Kartra for some new projects. (Like with habit change. Updates on those coming soon…)

And I’ll be moving a bunch of old stuff over to this new platform. This will take some time but on another good note, I’ll actually SAVE money in doing this because I’ll be using less overall SaaS platforms. Hundreds of dollars per month for something that works better. I’m sold!

I’ve already shifted the LoganChristopher.com optin and email list to it. So writing this post and sending it out was my first live test of the system.

I figured it was worth a mention to anyone else that’s suffering from the same problems I am.

This is an affiliate link, so I do get a commission if you sign up, but as you know I’d never promote anything I didn’t believe in.

If you’re interested in hearing more, including the details of the transition, let me know in the comments below.