How I Increased My Productivity by At Least 70% Part 2

For years now I’ve used a Planner Pad. A large majority of the people I end up telling about it, end up buying their own. It’s a great tool and I would be lost without it.

The great thing about the Planner Pad that sets it apart from most planners is in its structure. You see most planners are based around the hours of the day. The planner pad has that as well, but that is just one of three sections.

planner pad 300x225 How I Increased My Productivity by At Least 70% Part 2

The top section is for your projects in the week. The middle section is the projects for you day.

Each week I fill out all my projects so I know what I’m doing during the week. I fill in any time based appointments I have as well. Then each day, the night before I schedule out my day.

Like I said I’ve been doing this for years. This made me productive but its not the big change I recently made.

The big change was to stop thinking in terms of projects and to begin thinking in terms of activities.

With a project like launching a course there are going to be lots of things you need to do. Let’s say it’s a video and written course. Here are some of the activities involved.

  • Outline project
  • Write material
  • Film video
  • Edit video
  • Get artwork made up
  • Write sales letter
  • Create web page and setup order links
  • Promotional emails
  • Create download links
  • Create physical product

I probably missed a couple steps (and could break those down into more steps too) but that will give you an idea.

Earlier I would write a project at the top of my planner pad and list those things. Then I would try to focus on a project each day. It worked to some degree.

But now I switched to activity focus. Right now my activities fit into the following categories.

  • Writing
  • Video production
  • Advertising
  • Operations (a catch-all category for everything else)

I’ve been working and tweaking these over the past couple weeks but this is basically what its come down too.

Then I take all my projects and break up the steps into these categories.

  • Outline project (writing)
  • Write material (writing)
  • Film video (video)
  • Edit video (video)
  • Get artwork made up (operations – outsourced)
  • Write sales letter (writing)
  • Create web page and setup order links (operations)
  • Writing promotional emails (writing)
  • Setting up promo emails to go out (operations)
  • Create download links (operations)
  • Create physical product (operations)

So you can see how I break up my time. You’ll notice that none of these fall into advertising. That was another Frog that I tended not to eat, always putting it off, as I focused on these other projects. But since making this switch I’ve regularly been running ads, testing and tweaking pages for conversions, etc.

There is a time to go Demon State and do a project from start to finish all at once. I can always choose that as an option when needed or in an emergency arises.

But by organizing my time into activities I am getting far more done. This is because I know the activity to do, and there is much less of “should I do this or that”. Writing starts my day followed by working on advertising. Then I usually workout and do video and operations after that.

Give this method a try and let me know how it goes for you.

Also let me know if you’d like to hear more of the steps and details I use to be productive. If you do I’ll create more articles for you.

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How I Increased My Productivity by At Least 70% Part 1

I’m always seeking methods to become even more productive. If you want results you have to take action. Its as simple as that. Taking the right actions is certainly important, but the majority of time, any action is better than no action at all.

When you’re running a business there is always lots to be done. And it will never end. In Brian Tracy’s classic book, Eat That Frog! the first page opened my mind years ago when I read it. “The fact is that you are never going to get caught up. You will never get on top of your tasks…No matter how many personal productivity techniques you master, there will always be more to do than you can ever accomplish in the time you have available to you.”

EatThatFrog2 198x300 How I Increased My Productivity by At Least 70% Part 1

(By the way if you don’t have this book, GET IT! It’s cheap and a quick read and very valuable.)

That means there will always be more work to do. Even though its never ending it is best to handle it in the best possible way.

The gist of EatThatFrog2 198x300 How I Increased My Productivity by At Least 70% Part 1” target=”_blank”>Eat That Frog! is to do the biggest and hardest thing each day first. If you had to eat a frog you would go ahead and do it right now, not keep putting it off because then you’d be dreading when you have to do it in the future.

Almost always people know what they SHOULD be doing. But they’re not doing it for whatever reason.

Another way to look at this is the 80/20 principle. This states that 80% of your results come from 20% of your actions. And that means 20% of your results comes from the other 80% of your actions.

In a previous article I discussed this and that for me writing is one of my 20% actions.

But writing on some things was something I put off doing a lot in the past. I did it, but in a haphazard fashion.

And as a 20% activity, it is my frog, that I eat each and every morning I work. For somewhere between one to two and a half hours I write non-stop. Sometimes its emails and articles like this one. Other times its books I’m working on. Sometimes it sales letters and whole email sequences I craft. Sometimes I’m doing research while writing, other times its straight flow from my head through my fingertips.

I don’t even check my email before doing it anymore. Why open those loops on everything else that I could be doing by responding to those. I’ll get to them all towards the end of my day instead.

What’s the result of doing this?

I’m ahead of schedule almost all the time on articles I need, including guest posts for others. I typically have a backlog of stuff I can send out. I’ve written three books now that I haven’t released yet, with more in other stages of completion. For instance, this article is being written a full week before I plan to release it. And the second part is also being written now.

Let’s take this morning as an example. Besides these two articles, I worked on a chapter for the book that will be added to the Ultimate Recovery Formula course I have. I’m also writing my bi-weekly article for Breaking Muscle a few weeks ahead of schedule. I’m putting the finishing touches on an article about form for LegendaryStrength.com and a new article for SupermanHerbs.com.

That’s a single morning. What happens when you stack morning after morning like this? I predict I’ll get even further and further ahead.

And this is just one of the blocks of time I spend. Although its my first frog its not the only activity I need. In the next article I will be sharing with you how I structure my day, and the recent change I made that resulting in at least a 70% increase in productivity.

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9 Reasons to Use Youtube for Traffic Generation

If you’re looking for free traffic than look no further than Youtube. This is one of my favorite ways to get traffic. It also happens to be one of the easiest.

youtube logo 9 Reasons to Use Youtube for Traffic Generation

1. Second biggest search engine in the world.

You have people that go directly to youtube to search for information. Are they finding you? Everything from infomarketers to local business and much more can be on here. Further youtube videos show up in other search engines like Google and Bing.

There are over 4 billion videos viewed daily. Are you getting your piece of this pie? That’s almost one video per person on the earth.

2. SEO is Hard (But not for videos)

Trying to optimize for search engines is hard. And Google keeps making it tougher. Expect to lay out hundreds to thousands of dollars per month if you want other people to do it for you. And even then you’ll probably lose any rankings you gain with the next algorithm change.

But using youtube videos you can become ranked and get traffic much better. It is WAY easier to get a youtube video ranked for a keyword than for a post on your site. Going for local traffic? It’s even easier.

You need to know the right things to do which you can find out more about here. And if you do these its actually pretty easy (since most of your competition is clueless about it).

3. It’s Free!

Youtube costs you nothing to use. Everyone has a camera these days. You don’t need a fancy studio or professional editing. Sure that stuff is great if you have it. But you can get started today.

It’s hard to beat free traffic that turns into customers, especially when it continues to come in from a video you made several years ago.

4. You Can Point Traffic to Your Site

You can tell people where to go in your videos. You can have watermarks with your URL. You can include not one but as many clickable links in your description as you want.

If you know how you can even create clickable links on the video itself.

5. Sell Directly from Youtube

This was discussed recently in my interview with Professor Paul. You could actually sell products and services directly from Youtube.

Or affiliate programs. I created a few videos in a small niche for fun which have brought in hundreds of dollars and continue to sell.

6. Free Video Hosting

Did you know you can make your videos unlisted so that people can’t find them. Then you can use these videos even for paid products so you won’t have to pay to have them hosted anywhere.

7. You Can Build a List

Email list are still the best way to make money online in my opinion. But that doesn’t mean other lists don’t work well either. You can build a subscriber list on Youtube that can be emailed anytime you upload a new video.

8. Viral Traffic

Youtube videos can go viral. Even if you don’t have the next Gangnam Style, your video will be should in related videos, can be spread on social media and much more. Just by having it up there, other people can embed it on their websites.

9. Monetization

Besides selling your own products and services, if you have a popular channel, you can make big money just off of advertising running on your videos.

I’ve heard of one guy that makes multiple five figure amounts from his popular Youtube channel.

As of this writing I have 468 videos on my main channel. These have generated 2473 subscribers and 1479385 views.

You may be thinking I could never create that many videos. First off, that is years of doing this. Secondly, you don’t need that many.

A single well targeted video could bring in tons of traffic if you follow the right steps.

I highly recommend you check out this free training on Youtube for more information.

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Launching My New Membership

If you haven’t already make sure you read the earlier parts in this series, why having continuity is  a great idea plus my earlier memberships and the foundation of the program I’m going to show you how I launched here.

Optimize Press 2.0

I’m a huge fan of Optimize Press. This paid wordpress theme is the best thing to easily create squeeze pages, sales letters, launch pages and membership sites. It can also be used for blogs although that is not its main strength. Basically it turns a wordpress blog into sales funnels. I’d been using the original version for years and they had just released version 2.0 which I bought.

optimizepress Launching My New Membership

For my new website I decided this would be the first time to use it. There was a little bit of a learning curve as it is quite different in some ways over the old version. The main thing I worked with was their PageBuilder which is even more user friendly than normally setting up a blog page.

I got feedback from several people as I crafted the sales letter. They all said the design was great which was good to hear as I spent more time than usual trying to make this more graphically appealing. It was also mobile responsive meaning people could view it easily on mobile devices as well.Click here to see the sales page.

Confusion with Buying Options?

Because I wanted to get money upfront I wanted to offer a yearly option on top of the monthly one. Typically with a year people will pay 10 times the monthly cost and thus get two months for free. This means you just multiply your monthly price by 10 and you have the yearly price. I knew my best customers would jump at this option because they already loved my stuff and they’d love to get it at a discount.

Since I was offering both digital and physical options this would become a total of four options. I was told this might be confusing. So instead of offering the yearly option up front I turned it into a one click upsell after they had signed up. The confused mind says no so you don’t want to confuse your prospects.

(On a side note, just cause I didn’t want to setup many different funnels in a more recent launch for the Kettlebell Workshop Videos, we actually had 6 options! I think these were setup in a way as to be as least confusing as possible. But since we didn’t test its hard to say. What I can tell you is that a majority of people took the package deal options most in digital but a lot in physical as well. In comparison very few people got just one video.)

Taking a cue from Predictably Irrational I now setup three options, digital, physical and digital + physical together. This price structure can be used to skew people towards one option over another (even though physical and digital + physical are actually the same option).

But these had different upsell funnels so the digital people would be offered a digital year and the physical would get a physical year.

To help bump response I also offered an additional book for free to those who paid for a year upfront. Bonuses always help you sell more.

As a test I put in a downsell of 6 months for the cost of five for those that didn’t take the year. A few people took this option which meant I made more money upfront than if I hadn’t.

All options, monthly, 6 month and yearly are recurring, meaning that people will automatically be rebilled. This is continuity income.

My Goal was 100 Members

I decided not to do a standard product launch funnel for this launch which would have involved several videos leading up to the launch. Instead I crafted an email sequence to do the same.

In the end I didn’t even use this. I only used a few pre-launch emails and then lots of them during the launch continuing to make the offer. I’ll discuss using more of what I wrote in the next section.

The offer was for a charter membership that was cheaper than I’d ever offer this course again. And I am going to stand by that 100%. After the launch everything went up by $5 in price. In the future I’ll raise it even more. But everyone that joined and stays a member will be grandfathered in at this price and not have to pay more in the future.

The scarcity involved was that only 100 people could get in at this price. That was my goal and what I wanted to hit for this launch that occurred just to my own list. I made it double scarcity by having a deadline as well. Whichever came first would cause the price raise.

In the end I got 70 something people so I was fairly close.

Continuing Sales

My idea for this wasn’t just to get people in at the beginning, but instead to make this my primary offer that I’m driving people too. Right now I’ve got three methods of doing this.

The reason I didn’t use the email sequence mentioned earlier, is because I’m going to make this the first thing people see when they sign up on my autoresponder. Thus this will become an evergreen offer and the first offer people will get who join my email list.

There’s a peculiar thing with Aweber, the email service I use. When you modify an autoresponder and the follow-up messages in it, it sends it out to all the people on your list. Thus I decided to wait to put this in since it used some of the emails I had sent out recently and I’ll be setting that up shortly.

And now everyone that signs up on Legendary Strength for my free emails will get this offer. By doing this I’ll be getting new members regularly.

Secondly, I’ve setup the Inner Circle as an upsell for everyone of my products. Thus when someone buys any of my courses from my website they’ll get an offer to join there.

And the final method is to do a mini-launch around each new issue. I’ll be blasting out to my email list why they absolutely should grab the newest issue and details about what is in it. Since my second issue just came out I did this and got a few new members.

Coupled with the fact that I’ve seen very little drop off (people canceling) this will continue to grow bigger and bigger.

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My Newest Continuity Course

In this article I’m going to talk about my newest continuity course. For details on what came before see last weeks article.

I wanted to create a new continuity income source for myself. I looked at the income coming in from my websites and product sales and figured this would be one of the best things to do to increase my income, as well as make it more stable.

Looking back I analyzed what had worked and what didn’t.

#1 – Continuity to Create Products

Previously I used continuity to create new products that I continued to sell one-off after that time. One of my strengths is in being prolific. It is this that has helped me become as successful as I am. While other people build one or a few things and then keep working at traffic and conversions that’s not my strongest suit.

#2 – Physical and Digital Versions

Both a physical and digital offering. I wanted to have some physical form because I knew about half of my customers would as well. Figuring out how to do this became part of the challenge. I knew it would be a little tougher to set this all up but it would allow me to please more people. Those in other countries wouldn’t have to pay big shipping charges, but those that didn’t mind could easily get their hands one something physical. As mentioned before seeing something arrive in the mail is better for keeping members long term.

#3 – Wide Net on What to Cover

Every previous continuity I did was too focused on one topic. I wanted to create something that I could do for all of the foreseeable future. Thus it needed to be broad. What I wanted was something where I could cover any training information, any health topic, and mental training. Thus the purpose was to get better but there would be many paths to get there. This would be the most fun for me as I wouldn’t be pigeon-holed and it would allow me to experiment more openly.

#4 – Primary Focus

Besides running out of what to cover I didn’t have any runaway successes in my memberships. Nothing got enough members to the point where I could focus almost solely on that. Thus for this I wanted to reverse it, and create something that would be the primary thing I would sell and try to get people into. As you’ll see in the survey I sent out I was even looking at pulling out all the stops to make this the one and only thing I did.

The Survey that Started It All

The vision of what I wanted to create was starting to take form. This was back in July this year, mostly during the NLP Master Practitioner Course I was attending. The idea may started there after doing a powerful drill.

I knew I wanted to create something that covered all the different things I did in training, health and the mental side. I also new I wanted to create a big continuity that was actually worth doing.

I though about taking ALL of my courses and giving access to them all for my members. As excited as I was about the idea I knew that I am not necessarily my customer. I sent out a survey (using Survey Monkey) to my list with several questions all about this.

To do this I wanted a fair price for it. This would literally be $1000’s worth of my old stuff, with new course coming out regularly too. In looking at what people said they’d be willing to pay it didn’t look like it would work out. The numbers just didn’t fit.

So I went back to the drawing board…

Logistics the Program

I scrapped that idea about giving them everything but still knew that I was onto something. I came up with the idea of writing a newsletter each month, that would really be closer to a book each month. This was something I could easily sell in both physical and digital form.

Along with this would be videos (and probably audios at some point as well). Creating DVD’s would be a little trickier and then jack up the cost of the program to deliver for those who wanted the physical option. In the end I decided only the book would be physical and in either case people would download the videos.

Part of this stems from my personal preferences. I watch videos on my computer regardless of whether it’s a DVD or a download. But I like to read a book physically.

So with this program there would be no membership site. If you bought the digital program you received an email with your download. If you got the physical, the book would show up at your door. Within the book is a page linking to a password protected webpage where you can grab your downloads.

To me this handled want I wanted to offer and made it low hassle for me. I have the newsletter (actually a book) printed up through Createspace. This is on demand and I have them ship it directly to customers.

No membership site, no complicated order fulfillment, but I still get to offer a physical and digital version.

Members would get most of my new courses all through this. But the old stuff would still be for sale as is. And I would then re-package the new courses and sell them standalone as well.

So I get to create lots of new stuff and I would be paid upfront for it by my members. They’d end up paying less than I’d release the programs for to the general public (plus get stuff I didn’t release to the general public) so it was win-win.

Content of the Program

I decided on the name Strength Health Mind Power Inner Circle. I put this and a couple of other ideas into the survey and this one came out as the winner. In addition to sounding pretty cool, in a few words it tells what this membership is about.

SHMPIC Small My Newest Continuity Course

Some people didn’t like the term inner circle as in some ways it has been over-played by marketers. But to me this is really what it was. Inside you get to see what I’m experimenting with. It is being on the inside, because I don‘t share everything (especially the more “out there“ stuff I do) to everyone. You kind of need training to understand some of the stuff I do. And as a member you get it.

To start it off with I knew I needed to give people a foundation. This foundation would set them up to understand all the more advanced stuff I covered in the following months, and serve to indoctrinate them towards how and why I do the things I do.

Thus I decided to put together “My System” which would serve as this foundation. I would lay out all the guiding principles here. This will later serve as the bonus that everyone gets when they sign up. Thus it was a new product that would serve as the quick start for people coming on board.

In the end its about a 50 page book along with almost 3 hours of video. Lots of value for a low price.

In Part 3 of this series I’m going to share with you all about the launch.

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Continuity and Memberships

What is the best form of income? Continuity income, where you sell one time and continue to get paid over and over again.

This thread is throughout all business and selling of products. The reason I got started online was I saw the value in assets from reading Rich Dad, Poor Dad. I didn’t feel I was ready for real estate. I played with stocks but didn’t accomplish very much. But I got started with my online business. I created a book out of the public domain. This single book took lots of effort in the beginning. But even now 6 years later it is still selling. Do the work to create an asset then the asset sells over and over again.

members only thumbnail Continuity and Memberships

But there is still something tricky about that. In order for it to sell you need to bring in new customers. That means getting traffic and converting them. This was discussed in a recent article about building a steady income online.

Even if you have the asset ready to sell it doesn’t mean it keeps selling.

But when you have a membership or other form of continuity you make the sale one time and that customer continues to pay you month after month (or year after year).

One sale = regular stable income

Yes, you have people drop out and come in, but you can figure out your numbers and everything grows from there. You’ll find some people stay in forever, while others drop out immediately.

This article is going to explore my past attempts at building continuity income and lessons I learned from them.

If you listen to the “gurus” who teach about memberships they make it seem so easy. Yet unless you have a large following and a solid topic to build continuity around it can be more work than its worth.

And these days it is getting harder. Years ago an interview delivered every month by CD worked for many people. While these may still be around its much harder to do just this. Why? Because there are tons of free quality podcasts available. If you’re going to do interviews it must be differentiate in a way to make people willing to pay for it.

Models of Continuity

Before we dive into what I’ve done in the past let’s look at different forms of continuity that can be done through an online business.

Today, many memberships are digitally based meaning there is no physical good shipped. But by actually shipping something out, which is something most of your competitors wouldn’t do because of the costs and hassle of it, you can set yourself apart. It is easier for someone to forget about a online membership, but hard to ignore something arriving in the mail each month.

Of course if you produce something digitally there is a physical counterpart. Thus a newsletter described below could be in PDF form or printed on paper.

Newsletter – The written word. Like a book but shorter. Can include pictures and be formatted in many different ways.

CD – As already mentioned interviews can be great, and you can also record yourself.

DVD – Video is both highly valued and easily produced. In my area of fitness it is essential to show the exercises so this is often the best medium to do it in.

Membership Site – This is something that is really only digital. It is a place online for members to login (usually password protected) where they can get there monthly content, sometimes interact with other members, and anything else you make available on the site.

Coaching – Coaching in any form can often be put on a continuity model rather than selling your coaching services by the hour. This can be done in a group coaching format, or one on one as I offer here on this site.

Physical Products – It doesn’t just have to be information products. Many goods can be sold in this manner too like supplements or hard goods like socks and razors. It could be an X of the month club or autoship program.

Services – There are many online services that require you to pay month after month like hosting, shopping carts or email services. This may be one of the best options, although I haven’t done it yet. With a service a person needs to continue to pay in order to use it. The big thing here will be supporting what you offer.

There are more but any one of these or combination can make a good continuity program.

My Several Early Attempts at Continuity

Acrobat Accelerator

The first membership I created was a physical newsletter and DVD program called Acrobat Accelerator. (This was the first of many bad names when reduced to initial. Publicly I always had to refer to this one with the full name as I didn’t want to use AA members.)

It ran for a little over a year when I ran out of stuff I could teach since it was all based on hand balancing and acrobatics.

What was great about this was I sold it, including a year up front, which resulted in my first $5000 month, which I didn’t match for quite some time after that. If you have people that love your stuff you can get paid up front long before you create it.

The second thing that was useful in this is that I re-used portions of the video I created for the upgraded version of my Hand Balancing Mastery Course (which has since been discontinued) and I’m just selling individual books that made it up.

Advanced Bodyweight Training Monthly

Some time after I had discontinued Acrobat Accelerator I created a new program called Advanced Bodyweight Training. In this program not only did I have several members but I used it to create products that I sold and still sell to this day like the Advanced Bodyweight Training Course and Master Muscle Control program. Members got it cheaper than the regular price and having to create something each month forced me to create more.

This was a DVD or downloadable video program. About this time was when I started offering both physical and digital options on most of my products. Just doing the video was much easier than having a newsletter as well.

This was broader than just acrobatics so I ran this program for over a year and a half, but then I eventually ran out of stuff to teach once again.

Think and Grow Strong

My foray into mental training for strength and athletics started with a continuity program. I knew there was a lot to teach and a monthly program was the best way for me to approach it. From the beginning I planned a year of content and knew that once it was done I would package it into a big program, the Think and Grow Strong Master Course, which I just recently discontinued.

This was a DVD and newsletter once again, available in physical and digital form.

Super Human Training

Super Human Training is in partnership with Bud Jeffries and is still currently running. It is solely an online membership site. Although its gone through several models it’s currently setup to deliver tons of downloads up front, with new monthly content, including videos and group coaching calls each month.

There’s never been a huge number of members but enough to keep it going. Its also been a good place to get higher paying one on one coaching members. We’ve also used it successfully as a bonus to people that sign up for our workshops.

(Here’s another acronym name problem. SHT is just one vowel off from being something we do not want to call out members.)

Superman Herbs Autoship

With the supplements an autoship program is great. Give people 10% off and they can get their supplements every month without having to buy more. When we started Superman Herbs we offered autoship. We had several people on it, but had some problems with how shipping was setup up. Back then we decided to scrap it, but in the future we’ll likely bring it back.

There’s not need to create anything new, you just continue to ship out products as you would. Except that now you know you have a certain amount of orders coming in regularly without having to re-sell to your old customers or get new ones.

Lessons Learned

Because I’ve conditioned my customers, or just found the ones that want it, many people like the physical goods. This is great to offer as you can get a higher price for them. This can be a hassle when you don’t have a big volume with which to hire a company to do it for you. I was having my newsletters printed up at Kinko’s (now Fedex Office) and burning DVD’s myself. Since I wouldn’t know how many new members would show up, I’d often end up with excess newsletters sitting on my shelves.

In my new model that I’m going to share next time I have figured out a fairly low cost print on demand method that is no hassle.

Digital is great in that a lot less work is involved. Although memberships can be complicated it doesn’t have to be. Using Optimize Press to build the site, and Wishlist to setup membership it can be fairly easy. This paid theme and plugin don’t even cost much. There’s much more robust membership options but they cost a whole lot more.

Depending on what you’re doing you may not need that. Even with downloads you can just email out to your members instead of having a password protected site.

If you’re looking for a big pay day create a membership and sell a year upfront. This can bring in lots of cash immediately. I’ve even seen people sell lifetime membership. Just be prepared to do the work later on. Most likely the people that opt for the monthly option will keep enough cash coming in on a regular basis that its worth doing month in and out, on top of those who bought yearly.

It is important that you do something that you can continue to create content about. I like doing new things and not just re-hashing the old (though that can certainly work). Whatever you’re teaching on (if doing information) make sure there will be enough to continue doing it in the long run.

Alternatively you can do something for just a year and set that up to automatically run, like I did with Think and Grow Strong, or package it up into a big valuable course.

Lastly, if you’re going to do a membership I would strive to make it your primary focus. Creating content each month can be a drag if you don’t have enough members to make it worth doing. Sure, it can be re-purposed, but to make a membership work great I would make it the primary thing you sell and put most of your focus there.

In the next article I’m going to share my newest foray into a membership, the new things I’m doing with this one, and how the launch went. Stay tuned…

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Interview with Professor Paul Part 2

In this interview with Professor Paul we discuss establishing joint ventures and relationships with others, offering coaching and high ticket items, and much more.

Download the MP3

If you missed it, check out part 1 here.

To see some of the courses we discuss in this interview check out the following links:
The Mystery of the Iron Samson
Isometric Mind
Speak Swedish Stupid
More of Paul’s videos

Here’s more from Paul:

FREE 7 Day Course “How To Create MASSIVE Rapport With Your Audience”

Want more FREE Head Knowledge?

Just tell me what your BIGGEST question about working online is and I will send you a FREE Copy of “It Doesn’t Take Money To Make Money – Volume 1″. Be sure to write “My Biggest Question” in the subject line of your email and send it to professorpaul2012@gmail.com.

Also, if you send me a screen shot of your Facebook page with my video posted on it, then I will send you Volume 2 “How I Raised My Prices by 10,000 Percent…And Got People To Pay It!” FREE as well. Be sure to put “Facebook Screenshot” in the subject line.

That’s two free mini-books for two minutes of your time!

Otherwise, all mini-books are available for purchase (only $4 each) by clicking on the links below.

IMPORTANT : When your payment is complete, make sure that you click the “Return to professorpaul2012@gmail.com” in order to download your product immediately upon purchase!!!

The “It Doesn’t Take Money To Make Money” Series

Volume 1 – How To Start An Online Business With ZERO Cash

Volume 2 – How I Raised My Prices by 10,000 Percent…And Got People To Pay It!

Volume 3 – How To Save Time And Sell More

Volume 4 – How To Sleep Your Way To Success

Volume 5 – How To Know What Your Audience Craves…And Sell It To Them!

Want to get all 5 Volumes of “It Doesn’t Take Money To Make Money” for FREE?

Then just subscribe to “More Rapport Monthly” where every month you will get a 15-25 page report packed with rapport gold! Learn how to attract the right audience turn them into loyal and repeat customers.

These are all personal stories/lessons that I have experienced first hand. No armchair expertise here. If I haven’t lived it, I’m not going to write about it. Period!

Membership is only $17 dollars a month and you will get immediate access to your first issue “10 Shrewd Ways To Sound Smarter” plus 5 Volumes of “It Doesn’t Take Money To Make Money” in one zip file.

After that, you will receive a new issue of “More Rapport Monthly” on the first of every month. Feel free to cancel your subscription at any time.

You can sign up now by clicking here.

IMPORTANT : When your payment is complete, make sure that you click the “Return to professorpaul2012@gmail.com” in order to download your product immediately upon purchase!!!

ONE-ON-ONE COACHING

If you want to be guided by the hand by someone who’s been there (with a chance to get your product plugged on my Youtube channel), please send an essay of no less than 1000 words to

support@professor-paul.com

In your essay, be sure to explain clearly what your area of expertise is, how you became an expert and how you will change the lives of others by working online. Include personal stories and life lessons that you’ve learned that your audience would benefit from hearing.

If you qualify for my one-on-one coaching, the prices will be $500 per month for daily email exchanges (Mon-Thur…I take a 3 day weekend).

$1000 per month will get you email exchange plus one 45 minute Skype conference per week.

Remember, the personal emails and Skype conferences will take up a lot of my time, so I can only have 15 clients on my schedule at a time.

Even if you do qualify for my coaching program, you may be put on a waiting list.

Once you have started receiving my coaching, there are no guarantees and absolutely no refunds. However, you may cancel your subscription at any time.

I am not offering a push button solution. I am offering real world advice that has earned me money online over and over again.

I can make sure you are pointed in the right direction and save you the time, money and frustration of you having to figure things out for yourself by trial and error.

I CANNOT however do the hard work for you.

Whether you opt for one-on-one coaching, the monthly magazine or just want to read these mini-books and go for it yourself, persistence will be your biggest friend.

Until next time…Get the lead out!

Sincerely,
Professor Paul

Comments { 0 }

Interview with Professor Paul Part 1

In this interview with Professor Paul we discuss getting started online, the value of story telling, building an online personality, and much more.

Download the MP3

Stay tuned for part 2 coming next week.

To see more of Paul’s videos click here.

Here’s more from Paul:

FREE 7 Day Course “How To Create MASSIVE Rapport With Your Audience”

Want more FREE Head Knowledge?

Just tell me what your BIGGEST question about working online is and I will send you a FREE Copy of “It Doesn’t Take Money To Make Money – Volume 1″. Be sure to write “My Biggest Question” in the subject line of your email and send it to professorpaul2012@gmail.com.

Also, if you send me a screen shot of your Facebook page with my video posted on it, then I will send you Volume 2 “How I Raised My Prices by 10,000 Percent…And Got People To Pay It!” FREE as well. Be sure to put “Facebook Screenshot” in the subject line.

That’s two free mini-books for two minutes of your time!

Otherwise, all mini-books are available for purchase (only $4 each) by clicking on the links below.

IMPORTANT : When your payment is complete, make sure that you click the “Return to professorpaul2012@gmail.com” in order to download your product immediately upon purchase!!!

The “It Doesn’t Take Money To Make Money” Series

Volume 1 – How To Start An Online Business With ZERO Cash

Volume 2 – How I Raised My Prices by 10,000 Percent…And Got People To Pay It!

Volume 3 – How To Save Time And Sell More

Volume 4 – How To Sleep Your Way To Success

Volume 5 – How To Know What Your Audience Craves…And Sell It To Them!

Want to get all 5 Volumes of “It Doesn’t Take Money To Make Money” for FREE?

Then just subscribe to “More Rapport Monthly” where every month you will get a 15-25 page report packed with rapport gold! Learn how to attract the right audience turn them into loyal and repeat customers.

These are all personal stories/lessons that I have experienced first hand. No armchair expertise here. If I haven’t lived it, I’m not going to write about it. Period!

Membership is only $17 dollars a month and you will get immediate access to your first issue “10 Shrewd Ways To Sound Smarter” plus 5 Volumes of “It Doesn’t Take Money To Make Money” in one zip file.

After that, you will receive a new issue of “More Rapport Monthly” on the first of every month. Feel free to cancel your subscription at any time.

You can sign up now by clicking here.

IMPORTANT : When your payment is complete, make sure that you click the “Return to professorpaul2012@gmail.com” in order to download your product immediately upon purchase!!!

ONE-ON-ONE COACHING

If you want to be guided by the hand by someone who’s been there (with a chance to get your product plugged on my Youtube channel), please send an essay of no less than 1000 words to

support@professor-paul.com

In your essay, be sure to explain clearly what your area of expertise is, how you became an expert and how you will change the lives of others by working online. Include personal stories and life lessons that you’ve learned that your audience would benefit from hearing.

If you qualify for my one-on-one coaching, the prices will be $500 per month for daily email exchanges (Mon-Thur…I take a 3 day weekend).

$1000 per month will get you email exchange plus one 45 minute Skype conference per week.

Remember, the personal emails and Skype conferences will take up a lot of my time, so I can only have 15 clients on my schedule at a time.

Even if you do qualify for my coaching program, you may be put on a waiting list.

Once you have started receiving my coaching, there are no guarantees and absolutely no refunds. However, you may cancel your subscription at any time.

I am not offering a push button solution. I am offering real world advice that has earned me money online over and over again.

I can make sure you are pointed in the right direction and save you the time, money and frustration of you having to figure things out for yourself by trial and error.

I CANNOT however do the hard work for you.

Whether you opt for one-on-one coaching, the monthly magazine or just want to read these mini-books and go for it yourself, persistence will be your biggest friend.

Until next time…Get the lead out!

Sincerely,
Professor Paul

Comments { 0 }

Building an Email List Following

Another great question came in regarding building your email list. I’ve mentioned this many times before including in last week’s article about building a steady and reliable income from your online business, as the email list is key to that.

“My biggest problem is creating a following… building an email list and turning that into paying customers. I would bet that is almost everyone’s problem.”

email Building an Email List Following

Building an email list is still the best way to continually market an online business. This article explains how to do it.

In order to build an email list you need to have two things.

1) Optin Offer
2) Traffic

And of course these can be broken down into many parts. Let’s start with the first one.

Optin Offer

An optin offer can come in many forms. The idea is you want people to sign up to your email list. In order for them to do that you’re going to need to offer them something in exchange. In the early days of the internet you could simply offer your email newsletter and people would subscribe as getting email was a novelty. Remember AOL’s “You’ve Got Mail” phrase. How annoying would that be today?

What you offer can vary wildly. The basic idea is you want to offer something so good that people have to get it. Not only should your offer be compelling, but whatever your offer should be quality stuff.

If you have a great squeeze page but when they get your download or whatever it is and its crap they’re not likely to stick around or become customers. But if you have something great that helps the person immediately than they’re likely to think “If they’re giving this away for free, how awesome is what they’re selling going to be?”

As for where this offer is it can be in many places.

  • Squeeze page
  • Blog sidebar
  • Popups
  • Exit Pops
  • Etc.

The squeeze page is generally going to convert best because it is designed to give a person two options. Signup or leave. With more options people get distracted and do other things.

Of course, what you use will depend on your business and how your funnels and marketing works. Depending on these factors you may be using all of these optins on different pages and websites.

Notice to the right on the sidebar here on LoganChristopher.com that there is an optin offer for not one but five free reports. If you’ve read these you know they’re short but have great information in them that you can put into use right away. (Hint: since people can’t tell the quality of your information from the outside, quantity can take its place, plus it allows you to have more hooks, any one of which may interest a prospect.)

Your offer can be tested and tweaked to get better responses. For instance over at SuperManHerbs.com I ran a split test to see what worked better, a 15% off coupon which was our control, or a Free Report about herbalism. All that was changed was the wording on the optin box and in fact people got both after they signed up. The coupon won by almost a 2 to 1 margin.

Start with whatever you can. Something that I tell my coaching clients is to create your optin offer as if it is a paid product. Make it that good and you’re likely to get some great fans on your email list and then turning these into paying customers shouldn’t be too hard.

Of course there is much more to this topic but this is enough to get started with.

And here’s the key the best optin offer won’t work if no one is going to it. Thus you need to move onto the second part of the equation.

Traffic

There are lots of ways to get traffic to your website. In the beginning I suggest you pick one to start with and work on that until it works. Some are better than others and they all have different benefits and drawbacks to them.

The problem many people seem to have is they think people are just going to show up in droves to their website just by putting it up. It doesn’t work that way! You have to GET people to come to your website.

As a basic breakdown we can split traffic into paid and non-paid means. Here is a partial list of different ways to get the traffic coming to your site.

Paid

  • Google PPC
  • MSN PPC
  • Facebook PPC
  • Direct Ad Buys
  • Affiliates*

*While affiliates are paid the best part is you typically only pay after they make a sale, so you’re only paying out of profits that come in, rather than up front. Getting high-quality affiliates is often the quickest route to success if you do it right.

Non-Paid

  • SEO
  • Youtube
  • Forums
  • Social Media
  • Guest Articles
  • Word of Mouth

Lots of people flock to the non-paid methods because you put no money on the line. (That’s not exactly true because you can pay for these services as well like hiring an SEO company to build your rankings, but it can be done for free, by investing in your time.) But the truth is these are a lot slower to work and you have less control in many ways than with paid advertising.

Remember to pick ONE and learn all you can about it and take action DOING it until it works. What will work best for you will depend on your market, what you like to do and the online business model you’re doing.

And if you do this right you will get regular streams of traffic which will convert into optins which will convert into customers. Its quite simple in theory but can be tough in execution as there are many steps along the way where you can screw it up.

Of course once you have the email list and customers there is much you can do from there but that’s a topic for another time.

Comments { 0 }

How to Build a Steady and Reliable Online Income

I got some great questions that came in after my latest article. Thanks to Jon Haas of www.WarriorFitness.org for sending this one in.

“How do you get to the point where the stream of income is steady and reliable? For instance, I have had my online business going for over 2 years now, yet my monthly income has never exceeded $500 per month. Usually it is much less. I have several products of my own that I sell as well as being an affiliate for you, Bud, and Eric. The really frustrating thing is that last month I sold 2-3 ebooks per day and had my best month ever and this month I have not sold 1 damn thing. Any help would be hugely appreciated!!!”

I understand your frustration. This is something I battled with early on myself.

incomegraph How to Build a Steady and Reliable Online Income

There can be a time when you have a breakthru month and you think it will always continue like that, then the next month you may make half of what you did before, or even less.

I remember with my first product launch I brought in about $1200 in that first month. This was a lot of money to me at the time and I was very happy with it. A couple months later I only sold two or three copies of it and made less than $200. This wasn’t enough to even cover my expenses.

Since then I’ve learned many things to grow my income in a consistent manner.

Steady and Reliable Income

The first question to ask yourself is what is steady and reliable? What would you like to earn in this manner?

When I set business and income goals I like to look at a few different things.

Gross Income

This is the big number and the one I have focused on the most in the past. I’m still seeking to bring this one up and I will always have a goal for it. The problem is just like was mentioned, if you have one great month, it doesn’t necessarily mean you’ll do the same thing or even close to it the next time.

Net Income

This is actually the more important number yet until recently I didn’t give it much thought. If you made $50000 in one month you’d probably think that was great. But what if you spent $60000 to make it? That would be a negative cash flow and a bad situation. If you expenses continue to grow when your income does you will not be building true wealth, thus looking at net income, or profit, is very useful.

Automatic or Auto-Pilot Income

Most of my income coming in is from new promotions. This means a new product launch or a special promo with an affiliate. These are great as they can bring in lots of income. But it is different from auto-pilot income.

When you create a product you’ve created an asset that should continue to bring in money month after month. But how steady and reliable this is will depend on a number of factors.

Are there ways to make sure that income is coming in regularly every month? Yes there are and we’ll get back to this topic in a moment. For now let’s talk about offers.

Offers, the Key to Income

If you want to increase your income the key is to make more offers. When you offer something the person you’re offering it to can say one of two things. Yes or no. Yes means cash in your pocket. If they say no then you get nothing.

But if you don’t make an offer what will the other person say? Nothing. It’s an automatic NO!

Thus is you want to increase your income you need to make more offers.

What is an offer? It can be anything but there are some things that make it work better.

Just having a sales letter on your website doesn’t mean anyone is going to it. What is the best way to control traffic, where they go, what they see, and thus what they can buy?

The Mighty Email List

Are you growing your email list? This is still the best way to make offers (except perhaps direct mail, but that requires more resources to do).

As your email list grows you should realize this means you have more people you can make more offers to.

A friend of mine who started his online business less than a year ago has rocket launched himself upwards. How did he do it? There was a whole lot that went into it, but one of the main things is he emails out every single day and there is an offer in almost all of those emails.

What that means is a fairly reliable income from doing lots of work. His email list has grown. His customer list has grown. And with it his income has grown.

There will be some correlation with the size of your email list and your income. These can be very different numbers for different people. A good email list of 5000 can easily beat out a poor email list of 100000. There’s lots of factors at play, but in general the more the better. Thus if you grow your list that should mean you will grow your income.

Control vs. No Control

How in control of the offer process are you? When it comes to email you have lots of control. You decide what to write about and what to offer. This may be a new product of your own. It could be a discount or sale. And it can be an affiliate offer. All of these can be great offers.

What is out of your control? People coming to your site from the search engines or reading a guest article your wrote elsewhere. If you have big enough numbers you will have reliable traffic from these sources but if you don’t, it is exactly that, unreliable.

What else is within your control? Paid advertising can be if you set it up right. Once you have your conversions and traffic sources down this can be very tightly control and you will know if you spend X dollars you get back XX dollars.

Jon, I’d look at what you did last month that worked so well. Was it all up to chance? If that’s the case then sometimes you have good luck and sometimes you won’t. But if there was something you specifically did that worked well then replicate that success.

Two Methods of Reliable Income…

To sum it up there are two main things.

1) Seek greater control

If you can reliably control the number of eyes that see your offers then you will have more reliable income.

You have lots of control with an email list and what offers you put out to it. If you want reliable income the email list will lead to it. In addition you need to have a regular format or schedule of making offers so that it is reliable.

Setting up sales funnels and advertising is another method. Both of these go hand in hand, because the advertising should be growing your email list.

2) Setup autopilot income

All of the above is good but it still means regular work. If you’re email out every day on new offers that will take some time. So what can be done to automate the process? Build systems that do the work for you.

Note that some systems are more autopilot then others.

Autoresponders

Do you have an email sequence and offer that works? Put those messages into your autoresponder and let them work for you over and over again. That means every new person that joins your email list gets to see your best promotions. If you do this right it is a money machine.

This can be put into action in several ways. It doesn’t even have to be your autoresponder if you have a good affiliate willing to promote you in this manner over and over again.

Continuity

The membership model or other form of continuity is probably the best method of making a reliable income. With people signed up to be billed every month you know exactly what is coming in month to month from this service.

But I’m not going to lie to you and say its easy. I’ve had several continuity programs over the years. If you don’t do it right it can be lots of work without a big payoff. But I’m about to launch a new program and I’ll update you on how that goes in the near future.

Another method is offer someone else’s continuity if they offer your recurring commissions for it. This can be low effort and big payoff!

Amazon

Although there is no continuity built into Amazon and you don’t have much control yourself, with Amazon you’re playing with such big numbers that things tend to even out especially if you have more than one thing listed. Thus the 100% autopilot income I pull from Amazon is fairly consistent.

On my website I’ve updated you how things are going over time. I’ll do a new article on the topic coming up soon with new updates and changes to how it works.

You can find out all about how I do it in my Amazon course here.

There’s certainly more but this is more than enough to set you on the path. This was quite the comprehensive post going over lots of potential and real ways to build a steady and reliable income from your online business. If you have questions on the specifics be sure to ask in the comments below.

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